DEMAND GEN
VISIONARIES

PODCAST

The definitive podcast for B2B CMOs and Demand Gen leaders. Subscribe to get exclusive interviews from the world's leading demand gen pros, straight to your inbox every Tuesday.
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Calendly
EPISODE
130
-
Jessica Gilmartin
,
CMO
,
Calendly
Elevating Your Value Story at a PLG Company with Calendly's CMO
Jessica Gilmartin, the CMO of Calendly, talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on CMOs who successfully implement a hybrid approach of both PLG and SLG strategies.
Billtrust
EPISODE
129
-
Grant Johnson
,
CMO
,
Billtrust
Optimizing ROI with the Right Marketing Mix
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. He also delves into the value of exploring new tools and strategies for your marketing approach.
Clearbit
EPISODE
128
-
Kevin Tate
,
CMO
,
Clearbit
Building Brand Awareness in Shifting Markets
This episode features a conversation with Kevin Tate, the CMO at Clearbit. With extensive experience in enterprise SaaS, eCommerce, digital marketing, and social media, Kevin offers valuable insights on the shifting economics of demand generation driven by changes in the market.
LogicGate
EPISODE
127
-
Gina Hortatsos
,
CMO
,
LogicGate
Marketing Strategies to Navigate Risk, Governance, and Compliance
In this episode, Gina Hortatsos, the CMO of LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance. She also offers expert advice on creating effective campaign maps that meet the needs and buying jobs of customers and prospects.
Qualified
EPISODE
126
-
Top CMOs and Marketing Leaders
,
Mini-Series
,
Qualified
Part 9: Top Marketing Leaders Share Their Most Uncuttable Demand Gen Budget Items
This is part nine of our special mini-series revealing the top demand gen budget items mentioned by the marketing leaders who’ve appeared on DGV. Tune in to hear all the budget items our guests couldn’t live without!
Singlestore
EPISODE
125
-
Madhukar Kumar
,
CMO
,
Singlestore
Unlocking the Power of Product Led Growth Marketing
Madhukar Kumar, the CMO of Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode.
Mod Girl Marketing & Luminetics
EPISODE
124
-
Mandy McEwen
,
CEO & Founder
,
Mod Girl Marketing & Luminetics
LinkedIn Strategies for Generating New Leads
Mandy McEwen, CEO and Founder of Mod Girl Marketing and Luminetics, shares valuable insights on how to optimize your LinkedIn profile and leverage the platform for generating new business leads.
UserTesting
EPISODE
123
-
Michelle Huff
,
CMO
,
UserTesting
Digital Demand Gen Success in a Sales-Driven Organization
In this episode, find out how an organization fundamentally driven by enterprise sales, rather than product growth, is achieving sustained digital demand gen success.
Pegasystems
EPISODE
122
-
Don Schuerman
,
CTO, VP of Product Marketing
,
Pegasystems
Activation-Based Strategies for the Digital Marketer
In a competitive digital world where attention spans are short and businesses are looking to build relationships with their customers, high-touch strategies have been shown to increase loyalty and lifetime value. In this episode, we talk with the CTO & VP of Product Marketing at Pegasystems—an organization that has built relationships with the world’s most leading brands—so that you can learn tips from the experts and apply it to your strategy too. Plus, you’ll hear insights into digital marketing strategies that activate vs. generate excess content, and much more.
Splunk, Salesloft
EPISODE
121
-
Joely Urton, Lauren Vaccarello
,
Senior Director Analyst Relations at Splunk & CMO at Salesloft
,
Splunk, Salesloft
How CMOs Can Leverage Analyst Relations To Drive Growth
We’re diving into the topic of Analyst Relations and why it's a critical aspect of modern marketing. In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, pull from their own experience to describe how the AR and CMO relationship can impact your company's reputation and how you can leverage it to your advantage.
Caspian Studios
EPISODE
120
-
Ian Faison
,
CEO, Host
,
Caspian Studios
Top Marketing Priorities for 2023
Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.
CIENCE
EPISODE
119
-
Eric Quantsrom
,
CMO
,
CIENCE
Outbound Marketing Still Works
Eric shares his insights into why outbound marketing still works, the critical role that your website plays, and why relevance is king in all cold outreach.
Bionic
EPISODE
118
-
Liam Barnes
,
Head of Demand Generation
,
Bionic
Why it Pays to Listen
Liam shares his insights into why it pays to listen, how to use content mapping to resonate with your buyer, and why its important to showcase the the value of your platform.
Wrike
EPISODE
117
-
Esther Flammer
,
CMO
,
Wrike
Better Manage Your Budget This Year
Esther shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency.
AlphaSense
EPISODE
116
-
Melissa Sargeant
,
CMO
,
AlphaSense
Help Your Customers Where It Hurts
Melissa shares her insights into customer pain points and how to solve them, utilizing marco-themed marketing, and why SEO is important for your website.
Ping Identity
EPISODE
115
-
Kevin Sellers
,
CMO
,
Ping Identity
Prioritizing the Digital Customer Experience
Kevin shares his insights into prioritizing the digital customer experience, maintaining a singular focus to maximize your productivity, and the power of the accurate brand ambassador.
Mini-Series
EPISODE
114
-
Qualified
,
Top CMOs and Marketing Leaders
,
Mini-Series
Part 8: Top Marketing Leaders Share Their Most Uncuttable Demand Gen Budget Items
This is part eight of our special mini-series revealing the top demand gen budget items mentioned by the marketing leaders who’ve appeared on DGV. Tune in to hear all the budget items our guests couldn’t live without!
Ironclad
EPISODE
113
-
Leslie Henthorn
,
CMO
,
Ironclad
Mastering Brand Momentum
Leslie shares her insights into mastering brand momentum, the role of your website in guding the customer journey, and why marketing needs to be data driven.
Bloomreach
EPISODE
112
-
Genelle Kunst
,
VP of Global Marketing
,
Bloomreach
Building Opportunity with Partner Marketing
Genelle share her insights into building opportunity with partner marketing, optimizing your website to personalize the customer journey, and creating a brand community.
Collective Health
EPISODE
111
-
Emily Wolfe
,
Senior Director Growth Marketing& Analytics
,
Collective Health
Building Brand-to-Human Relationships in a Digital World
Emily shares her insights into building brand to human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan.
MarginEdge
EPISODE
110
-
Tara Clever
,
VP of Marketing
,
MarginEdge
Evoking Customer Emotion
Tara shares her insights into evoking customer emotion, why content has to be responsive to your customers, and why video marketing is vital for business growth.
Paperless Parts
EPISODE
109
-
Sarah McAuley
,
CMO
,
Paperless Parts
Customer Satisfaction That Drives Word-of-Mouth
Sarah shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.
Khoros
EPISODE
108
-
Dillon Nugent
,
CMO
,
Khoros
Maintaining Human Connections in a Digital-First World
Dillon shares her insights into maintaining human connections in a digital-first world, the importance of speaking your customers language and diversifying your portfolio to reduce market risks.
Qualified
EPISODE
107
-
DGV LIVE 2022
,
B2B
,
Qualified
Demand Gen Visionaries Live 2022
We have a special edition of Demand Gen Visionaries Live. We sat down with the marketing legends that built Dreamforce and world-class speakers who were excited to share their inights, inspire you, and to make you think.
SingleStore
EPISODE
106
-
Suresh Sathyamurthy
,
CMO
,
SingleStore
Building High Impact Partner Ecosystems
Suresh shares his insights into building high impact partner ecosystems, ways to demonstrate value to your customers, and secrets to non-intrusive marketing.
Validity
EPISODE
105
-
Kate Adams
,
SVP of Marketing
,
Validity
Building Consumer Trust with Education-Based Marketing
Kate Adams shares her insights into building consumer trust with education-based marketing, how to generate leads with webinars, and providing customer engagement tools to attract consumers.
ClickUp
EPISODE
104
-
Melissa Rosenthal
,
Chief Creative Officer
,
ClickUp
Creating Champions of Your Brand
Melissa Rosenthal shares her insights into creating champions of your brand, the importance of taking bets in marketing, and ways to differentiate you brand from competitors.
TrustRadius
EPISODE
103
-
Allyson Havener
,
VP of Marketing
,
TrustRadius
Strategic Story Arcs That Shape B2B Narratives
Allyson shares her insights into strategic story arcs that shape B2B narratives, ways to use data to analyze your market, and the benefits of an integrated marketing approach.
TeleSign
EPISODE
102
-
Kristi Melani
,
CMO
,
TeleSign
Making your Website Feel Like a Virtual Concierge
Kristi shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing.
Dstillery
EPISODE
101
-
Patti Boyle
,
CMO
,
Dstillery
Banding Together, Branding Together
Patti shares her insights into why banding together is essential for success, how to build your relationship currency, and the innovation of ​​data science in marketing.
Metadata.io
EPISODE
100
-
Jason Widup
,
VP of Marketing
,
Metadata.io
Preparing for the Future of Content
Jason shares his insights on preparing for the future of content, the benefits of long-term thinking in marketing, and having intention behind the content you create.
Stord
EPISODE
99
-
Mario Paganini
,
VP of Marketing
,
Stord
Aligning Brand Awareness and Demand Generation
Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.
ActiveCampaign
EPISODE
98
-
Maria Pergolino
,
CMO
,
ActiveCampaign
Strategies to Drive Brand Differentiation
Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
Ibotta
EPISODE
97
-
Rich Donahue
,
CMO
,
Ibotta
Understanding Influencer Marketing
Rich shares his insights into influencer marketing, why it's important to partner with the right people to get your key message across, and why creating opportunities for customers to save money is beneficial for your business.
G2
EPISODE
96
-
Palmer Houchins
,
VP of Brand Marketing & Communications
,
G2
Why Brand is your Organizational Glue
Palmer shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
Gympass
EPISODE
95
-
Ryan Bonnici
,
CMO
,
Gympass
Content Marketing Essentials
Ryan shares his insights into why investing in content is essential, ways to drive revenue and demand, and the importance of your distribution strategy.
JFrog
EPISODE
94
-
Micheline Nijmeh
,
CMO
,
JFrog
Organic Marketing for Long Lasting Results
Micheline shares her insights into why organic marketing pulls in better quality leads, the importance of educating your customer, and why your website is the face your company.
Salesloft
EPISODE
93
-
Cindy Knezevich
,
SVP of Brand and Communications
,
Salesloft
The Brand Strategy Roadmap
Cindy shares her insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and the importance of brand consistency.
Canon Solutions America
EPISODE
92
-
Dan Verley
,
SVP of Sales
,
Canon Solutions America
Smart Marketing with a Sales Perspective
Dan shares his insights into achieving sales and marketing alignment, why having curated content that is easily digestible is important, and why marketing is an invaluable tool when paired with the needs of the organization.
Livestorm
EPISODE
91
-
Marie Hillion
,
Head of Marketing
,
Livestorm
Boosting your Video Engagement Score
Marie shares her insights into boosting your video engagement score, adapting your marketing strategy to the mindsets of the region you’re targeting, and why its important to keep your recurring audience engaged.
Mindtickle
EPISODE
90
-
Chris Lynch
,
CMO
,
Mindtickle
How Emotions Drive Purchasing Decisions
Chris shares his insights into how emotions drive purchasing decisions, why customers respond well to strong storytelling, and why it's important to understand the consumer from a data standpoint.
Coalition Inc.
EPISODE
89
-
Dylan Steele
,
CMO
,
Coalition Inc.
The Benefits of Data-Driven B2B
Dylan shares his insights into the benefits of data-driven B2B, why sales enablement matters, and why mapping the customer journey is important.
Qualified
EPISODE
88
-
Top CMOs and Marketing Leaders
,
Mini-Series
,
Qualified
Part 7: Top Marketing Leaders Share Their Most Uncuttable Demand Gen Budget Items
This is part seven of our special mini-series revealing the top demand gen budget items mentioned by the marketing leaders who’ve appeared on DGV. Tune in to hear all the budget items our guests couldn’t live without!
Envoy
EPISODE
87
-
Micha Hershman
,
VP Marketing
,
Envoy
The Building Blocks of the Modern Data Platform
Micha shares his insights into the building blocks of the modern data platform, why your website is the single most important conversion tool that B2B organizations have, and why the bottom line of marketing is about customer experience.
NewRocket
EPISODE
86
-
Anna Kostroun
,
CMO
,
NewRocket
Activate an Emotional Connection with Your Customer
Anna Kostroun shares her insights on activating an emotional connection with your customer, why workflow is important for your business, and why it’s important to have complete empathy for the customer experience.
Simplr
EPISODE
85
-
Daniel Rodriguez
,
CMO
,
Simplr
Building a Successful Brand Community
Daniel shares his insights into building a successful brand community, creating a halo effect by having the right investments, and ways to get your target audience to think positively about your brand.
Ceros
EPISODE
84
-
Jamie Gier
,
CMO
,
Ceros
Stop Selling and Start Educating
Jamie Gier shares her insights into the power of educating your buyers, how to create valuable connections with inspiration, and why it’s important to put customers at the core of your business.
TripActions
EPISODE
83
-
Meagen Eisenberg
,
CMO
,
TripActions
Increasing Revenue with Sales and Marketing Alignment
Meagen Eisenberg, CMO of TripActions shares her insights on how to increase revenue with sales and marketing alignment, the power of the sales marketing road warrior, and how to shift from reactive to proactive marketing.
Qualified
EPISODE
82
-
Maura McCormick Rivera
,
CMO
,
Qualified
The Pipeline Revolution
Maura McCormick Rivera, CMO at Qualified, shares her insights into Qualified’s pipeline revolution, creating thought leadership content to build awareness, and how to keep a pulse on conversations to engage buyers.
Reachdesk
EPISODE
81
-
Daniel Incandela
,
CMO
,
Reachdesk
Moments that Matter at Scale
Daniel Incandela, CMO at Reachdesk, shares his insights on the role of authenticity in marketing, moments that matter at scale, and how company values tie into marketing.
Uberflip
EPISODE
80
-
Randy Frisch
,
Chief Evangelist for Content Experience
,
Uberflip
Minor Personalization for Major Results?
Randy Frisch, Co-Founder and Chief Evangelist for Content Experience at Uberflip, shares his insights into why demand gen marketers are leading content curation, how personalization is being used to drive business and gain customer trust, and the power of marketing content to reflect what people care about.
Deloitte
EPISODE
79
-
Suzanne Kounkel
,
CMo
,
Deloitte
It’s Time to Rethink the Mechanics of Customer Loyalty
Suzanne Kounkel, CMO of Deloitte, discusses the mechanics of engendering customer loyalty, innovating marketing within long-standing companies, and elevating the human experience within B2B marketing.
Qualified
EPISODE
78
-
Top CMOs and Marketing Leaders
,
Mini-Series
,
Qualified
Top CMOs Share Their Most Uncuttable Demand Gen Budget Items
This is part six in our special mini-series revealing the top demand gen budget items mentioned by the marketing leaders who’ve appeared on DGV. Tune in to hear all the budget items our guests couldn’t live without!
SEMrush
EPISODE
77
-
Eugene Levin
,
Chief Strategy and Corporate Development Officer
,
SEMrush
The Ultimate Playbook to SEO
Eugene discusses tailoring your marketing approach for small business owners, his GTM strategy (and why it doesn’t involve looking at channels), and shares valuable SEO best practices to help your content get more clicks.
Castiron
EPISODE
76
-
Mark Josephson
,
Co-Founder, CEO
,
Castiron
Stop Selling, Begin Solving, and Start Scaling
Mark discusses using storytelling techniques in demand gen marketing, how to engage with harder-to-reach audiences, and shares advice to CEOs and Founders figuring out their Demand Gen strategy. The interview wraps up Mark’s insights on investing in digital infrastructure with scaling in mind.
Lob
EPISODE
75
-
Ritu Kapoor & Julie Ginn
,
CMO and VP of Demand Gen at Lob
,
Lob
Why a Personal Touch Matters More Than Ever
On this episode, Ritu and Julie discuss the latest research in direct mail marketing, share their favorite experiential marketing campaigns, and talk about what makes a campaign and website outdated.
Near
EPISODE
74
-
Karen Steele
,
Sr. VP Marketing
,
Near
Spend Smart by Investing in Your Website
Karen discusses building demand gen teams on a global scale, why customer marketing is part of her DNA, and shares examples from her favorite campaigns. The interview wraps up with advice from Karen to Marketing Leaders about investing into their online presence, and explains how it’s a critical decision for growth.
Clearbit
EPISODE
73
-
Kevin Tate
,
Chief Marketing Officer
,
Clearbit
Discovering Your Ideal Customer Profile
Kevin discusses the importance of speed when it comes to capturing customer intent, marketing’s role in creating a compelling promise for a company’s product, and why websites need to look to mobile-first experiences as inspiration sooner rather than later.
Vidyard
EPISODE
72
-
Tyler Lessard
,
VP of Marketing & Chief Video Strategist
,
Vidyard
The Power of Video to Generate Demand
Tyler breaks down how to effectively use video to generate demand, why video chops need to be in every marketer’s toolkit, and how to be cost-effective and make videos at greater scale.
Bizzabo
EPISODE
71
-
Alon Alroy
,
Co-founder, CMO & CCO
,
Bizzabo
How Marketers Should Think About Events in 2022
Alon provides a crystal ball into the future of events, why he believes experiences play a vital role in this future, and why everything as a marketer leads back to delighting your customers.
Tealium
EPISODE
70
-
Heidi Bullock
,
CMO
,
Tealium
The Rise of Data Driven Marketers
Heidi talks about what it means to be CMO of Tealium, why the rise of data driven marketers is so important, and her top do’s and don’t for customer event marketing during a pandemic.
FICO
EPISODE
69
-
Nikhil Behl
,
CMO
,
FICO
Everything Starts & Ends with Great People
Nikhil uncovers the main ingredient for crafting the perfect customer testimonial, why the people you work with are the main driver for creativity, and his strategic tips for creating curated events that perform.
Hopin
EPISODE
68
-
Anthony Kennada
,
CMO
,
Hopin
Redefining Shared Experiences
Anthony takes us behind the scenes on Hopin’s explosive growth, how he and his team are trying to redefine webinars, and why he believes every company needs to start acting like a media company.
Demandbase
EPISODE
66
-
Jon Miller
,
CMO & CPO
,
Demandbase
The Evolution of ABM
Jon unpacks the next evolution of account based marketing, the key reasons why sales and marketing aren’t always aligned, and the importance of establishing customer-centric marketing and demand gen teams.
Formly RingDNA (Revenue.io)
EPISODE
65
-
William Tyree
,
CMO
,
Formly RingDNA (Revenue.io)
The Marketing Return on Investment You Never Knew You Needed
William discusses the do’s and don'ts of a company rebrand, the importance of creating rich media, and what makes the biggest difference for maximizing ROI on your marketing investment.
Seismic
EPISODE
64
-
Kyle Lacy
,
SVP of Marketing
,
Seismic
The ABM Stack That Wins
Kyle opens up about his recent acquisition experience, how he’s had to adapt his demand gen strategies across companies, and his advice for a winning ABM stack.
LaunchDarkly
EPISODE
63
-
Keith Messick
,
SVP of Marketing
,
LaunchDarkly
Your Website is an Always-On Billboard
Keith delivers actionable insights around the importance of creating great content for developers, the key differences between category creation and category capture, and how to avoid rebranding nightmares.
NAVEX Global
EPISODE
62
-
Susan Beermann
,
CMO
,
NAVEX Global
Taking Risks to be a Signal in the Noise
Susan delves into how she uses her mantra, ‘think global’ as a way to guide her teams, why she believes her website is her number one salesperson, and why marketers need to take more risks in a noisy world.
People.ai
EPISODE
61
-
Justin Shriber
,
CMO
,
People.ai
An SEO Masterclass
Justin explains why a website built for everyone is a website built for no one, why you shouldn’t think of your SEO strategy in broad generalities, and why you need to view your marketing effort as a system with each part reinforcing all the other parts.
Vonage
EPISODE
60
-
Joy Corso
,
CMO
,
Vonage
The $4B Demand Gen Formula
Joy shares why she likens her digital demand gen team to brilliant mad scientists and explains why your greatest competition as a marketer is not your traditional competitor, but rather your customer’s last great experience
Salesforce
EPISODE
59
-
Colin Fleming
,
SVP Global Brand
,
Salesforce
Dreamforce Mini-series Part 3: The Origins of Salesforce+
Colin shares how Salesforce+ came to life, why he’s likened it to Salesforce’s version of Disney+, and what he’d do differently if given the chance to execute the massive Salesforce+ rollout all over again
Dan Darcy
EPISODE
58
-
Kraig Swensrud
,
Linda Dunlap
,
Dan Darcy
Dreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World
Linda, Kraig and Dan dive into the challenges of shifting Dreamforce from in-person to digital, the true meaning of understanding your audience, and how Salesforce plans to transform the future of B2B events marketing
Dan Darcy
EPISODE
57
-
Kraig Swensrud
,
Linda Dunlap
,
Dan Darcy
Dreamforce Mini-series Part 1: The Legends that Built Dreamforce
The Dreamforce all-star trio covers the entire history of the legendary event. They share what the first-ever Dreamforce felt like, how the team was able to continually raise the bar year after year, how they took inspiration from Disneyland and Metallica, and how a B2B marketing event became the equivalent of a sold-out rock festival
Klaviyo
EPISODE
56
-
Kady Srinivasan
,
SVP/Head of Marketing
,
Klaviyo
Scaling the $9.5B Rocketship
Kady shares how her engineering background helped launch her career in marketing, the marketing do’s and don’ts of scaling a hyper-growth company, and the intricacies behind generating a successful funnel.
Dialpad
EPISODE
55
-
Morgan Norman
,
CMO
,
Dialpad
How to Borrow Ideas Like a Marketer
Morgan reveals some of the challenges of marketing artificial intelligence products, how he and his team generate new marketing ideas, and why it’s important to take cues from B2C marketing and implement them for B2B
Segment
EPISODE
54
-
Katrina Wong
,
VP Product MKTG & DG
,
Segment
Leading a $3.2B Twilio Acquisition
Katrina dives into the details of the Twilio acquisition, why she believes cold-calling is going away, personalization strategies that actually work, and the strategy behind the account-based marketing beast she’s helped create at Segment
SalesIntel
EPISODE
53
-
Raj Khera
,
Head of Growth
,
SalesIntel
The Power of Intent
Raj delves into why paying attention to SEO is his number one piece of advice for a first-time head of growth. He also discusses the do’s and don’ts of strategic personalized gift giving and shares some of his favorite one-liners that have been influential in his career.
G2
EPISODE
52
-
Amanda Malko
,
CMO
,
G2
The Secrets to Success Using G2
Amanda reveals the many different ways that her customers are successfully using G2, why she chooses not to come into a new company with any prior assumptions, and how she thinks about balancing customer retention vs. generating pipeline.
Uncuttable
EPISODE
51
-
Top CMOs
,
Mini-series
,
Uncuttable
Part 4: Top CMOs Share Their Most Uncuttable Demand Gen Budget Items
This is part four in our special mini-series revealing the top demand gen budget items mentioned by the marketing leaders who’ve appeared on DGV. Tune in to hear all the budget items our guests couldn’t live without!
InVision
EPISODE
50
-
Brian Kardon
,
CMO
,
InVision
Marketing for 100% of the Fortune 100
Brian unleashes his lessons on why website chatbots are more effective at generating leads than humans, why marketers should study SDRs and direct mail like anthropologists, and much more.
SalesLoft
EPISODE
49
-
Sydney Sloan
,
CMO
,
SalesLoft
The Clearing Model: A Framework for Having Difficult Conversations
Sydney delves into the inner workings of SalesLoft’s website, explains how to personalize your marketing team’s communications, and shares the framework she uses for having difficult conversations at work.
Alibaba
EPISODE
48
-
Erica Chan
,
Head of Brand & Marketing
,
Alibaba
Globalizing and Localizing Your Brand
Erica talks about the challenges and misconceptions a Chinese company faces when breaking into the North American market. She also shares her insights on building customer trust, trade-show and content strategy, and much more.
Mindbody
EPISODE
47
-
Josh Todd
,
CMO
,
Mindbody
Inception, Flow, & Interruption: Three Pillars of Marketing Glory
Josh discusses how he’s structured his marketing organization to serve the unique blend of Mindbody’s B2B and B2C product offerings, and the challenge of building a website that serves both sides of the market.
Procore Technologies
EPISODE
46
-
Jim Sinai
,
SVP Marketing
,
Procore Technologies
How an $11B Powerhouse Tackled Pre and Post IPO Marketing
Jim unpacks the intersection between product marketing and demand gen, the hardest challenge facing modern marketers, the future of webinars, and much more.
Avalara
EPISODE
45
-
Jay Lee
,
CMO
,
Avalara
Metrics: A CMO's Best & Worst Friend
Jay walks us through the ins and outs of partner marketing, growing site traffic, content strategy, and the key learnings that he and the marketing team at Avalara are reflecting on post-pandemic.
Datadog
EPISODE
44
-
Alex Rosemblat
,
CMO
,
Datadog
From Employee 11 to $600M in Revenue
Alex provides valuable insights on all things conferences and events, how Datadog will leverage them post-pandemic, how he thinks about driving pipeline via events, and who Alex believes is a mandatory early hire for all marketing teams.
Acoustic
EPISODE
43
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Norman Guadagno
,
CMO
,
Acoustic
Cutting Through the Noise: The Challenge of Marketing to Marketers
Norman shares the video strategy that many marketers are sleeping on, the depth of thought that went into Acoustic’s recent website redesign, and why SEM is his #1 uncuttable budget item
Kellogg Consulting
EPISODE
42
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Dave Kellogg
,
Principal
,
Kellogg Consulting
Make Sales Easier: The Blueprints of a Marketing Titan
Dave shares stories from his days in the trenches at Salesforce, the philosophies that have helped him succeed across more than 35 years in marketing, and the key skills he says every CMO must have.
B2B
EPISODE
41
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Uncuttable Budget Items
,
Top CMOs
,
B2B
Part 3: Top CMOs Share Their Uncuttable Demand Gen Budget Items for 2021
This is part three in our special mini-series revealing the top demand gen budget items mentioned by the marketing leaders who’ve appeared on DGV. Tune in to hear all the budget items our guests couldn’t live without!
Granicus
EPISODE
40
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Susan Ganeshan
,
CMO
,
Granicus
No Silver Bullet: A 3-time CMO’s Approach to Demand Gen
Susan discusses the unique challenges and opportunities that come with selling exclusively to government entities. She also expands on her career-long objective to convert leads faster, why she says there is no silver bullet in demand gen, and her philosophy that you have to do everything right.
LogMeIn
EPISODE
39
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Jamie Domenici
,
Cmo
,
LogMeIn
Owning the SMB Market: $1.3B in ARR with a New Demand Gen Playbook
Jamie shares her secrets on how to dominate the SMB market, why product-led growth is the key to the future of SaaS, the complexities of marketing a large portfolio of digital products, and where B2B marketing is headed in the future.
FortressIQ
EPISODE
38
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Christelle Flahaux
,
VP Marketing
,
FortressIQ
Five Seconds to Wow Somebody: Two Decades of Demand Gen Secrets
Christelle lays out her approach to category creation and why content and analyst relations play key roles in marketing an emerging category. She also discusses why the CMO’s job is to be a listener, the content value of podcasting, and how to do ABM with food trucks.
Zeplin
EPISODE
37
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Naman Khan
,
CMO
,
Zeplin
Journey to CMO: What I Learned From the World's Greatest SaaS Companies
Naman discusses his journey from some of the world’s most recognizable brands to being a first-time CMO and standing up a new marketing organization. He also shares how he learned to harden messaging frameworks from Marc Benioff and more of the fascinating insights and most successful campaigns from his time at Salesforce and Dropbox.
CleverTap
EPISODE
36
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Dave Dabbah
,
CMO
,
CleverTap
Make It Memorable: Secrets from a 20 Year Tech Veteran on Tackling Global Expansion
Dave details his strategy for building a growth brand in the B2B space, the unique challenges of being a global company and evaluating international markets, and why it’s your job as a marketer to always make things memorable.
Okta
EPISODE
35
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Len Fischer
,
SVP Demand Gen
,
Okta
Stay Agile, Stand Out: Accelerating Pipeline to Achieve a $30B Market Cap
Len shares how he and his team at Okta strive to be different, the evolving nature of his demand gen strategy, and how he partners successfully with the role he says “can get him fired the quickest.”
Acquia
EPISODE
34
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Lynne Capozzi
,
CMO
,
Acquia
A 4-time Tech CMO’s Secrets to Integrated Demand Gen
Lynne explains why demand gen always needs to be an integrated strategy, how to create a great website experience, why it’s so hard to do personalization well, and why the next phase of the industry is moving from marketing operations to revenue operations.
Confluent
EPISODE
33
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Marie Gassée
,
VP of Growth
,
Confluent
Achieving a $4.5B Valuation Through Product-Led Growth
Marie discusses the heavily data-driven nature of her role, the product-led growth model that she embraces to maximize revenue, and the leadership philosophies she uses to empower her teams.
Conga
EPISODE
32
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Esther Flammer
,
VP Demand Gen
,
Conga
How to Fuel Multi-Segment Demand
Esther discusses the balance between the art and science of marketing, what B2B can learn from B2C, and the different motions that fuel high-transaction, high-volume inbound pipeline versus the targeted ABM strategies that drive complex, enterprise-level deals
AWS
EPISODE
31
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Rachel Thornton
,
VP Global Marketing
,
AWS
Marrying Creativity and Data to Become a $51B Business
Rachel details the demand gen strategy that powers the dominant player in the cloud computing space, and shares the intricacies of the most important leadership principles that fuel successful marketing teams from customer obsession, to diving deep, to thinking big, and much more.
Expensify
EPISODE
30
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Joanie Wang
,
Director of Marketing
,
Expensify
The Uncommon Art of Creating B2B Brand Champions and Super Bowl Ads
Joanie discusses how Expensify’s relentless focus on end-user experience turns customers into devoted champions of the product, how they work to cultivate a positive brand experience in every consumer interaction, and the process of launching their massively successful Super Bowl ad campaign.
EPISODE
0
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Trailer
Welcome to Demand Gen Visionaries
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.