Meagen Eisenberg
DEMAND GEN VISIONARIES
/
EPISODE
83
Increasing Revenue with Sales and Marketing Alignment
Meagen Eisenberg, CMO of TripActions shares her insights on how to increase revenue with sales and marketing alignment, the power of the sales marketing road warrior, and how to shift from reactive to proactive marketing.
TripActions is the only modern, all-in-one travel, corporate card, and expense solution, providing 7,500+ customers around the globe unprecedented visibility and control overspend. Trusted by finance teams and travelers alike, TripActions leverages real-time data to help companies keep traveling employees safe, reduce spend, and drive productivity.
INDUSTRY
Software Development
FOUNDED
2015
WEBSITE
www.TripActions.com

Meagen Eisenberg is the CMO of TripActions, a corporate travel solutions provider. Prior to TripActions, she spent more than 20 years in high-tech and was previously CMO of MongoDB and VP of Demand Generation at DocuSign. Meagen was recently named Top 50 most retweeted by mid-sized marketers according to AdWeek and Top 25 for B2B Marketing Influencers. She is a transformational leader, advisor, and marketer managing customer acquisition to adoption and advocacy with experience at global businesses ranging from startups to mid-market to Fortune 500.

Episode Summary

This episode features an interview with Meagen Eisenberg, CMO of TripActions. TripActions is the only modern, all-in-one travel, corporate card, and expense solution. Meagen is a transformational leader, advisor and marketer, managing global businesses ranging from startups to mid-market and Fortune 500 companies. She was recently named Top 50 most retweeted by mid-sized marketers according to AdWeek and Top 25 for B2B Marketing Influencers.

In this episode, Meagen shares her insights on how to increase revenue with sales and marketing alignment, the power of the sales marketing road warrior, and how to shift from reactive to proactive marketing.

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Key Takeaways

  • The product marketing team should get close to the customer to understand why they’re buying
  • If you have the right content and relevant topics you will have an audience 
  • A key part of success is sales alignment

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Quotes

“I see demand as aligning with sales teams. What are the goals? What do we have to hit? How does that break down? What are we going to be sourcing? Managing the SDR team, a large part of their pipeline and funnel is going to be coming from the demand, go-to-market organization of marketing, and sales development. Really that’s a key part of success, sales alignment.” - Meagen Eisenberg, CMO of TripActions

Episode Transcript

Episode Timestamps:

*(02:48) - Meagen’s Role at TripActions

*(03:28) - Segment: Trust Tree

*(07:32) - Why sales alignment is a key part of success

*(08:06) - Segment: The Playbook

*(14:38) - Building rapport for future business success

*(21:43) - Getting your marketing team close to the customer

*(26:31) - Investing in your website 

*(34:11) - Segment: The Dust Up

*(37:48) - Segment: Quick Hits

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‍Sponsor

‍Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

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