Madhukar Kumar
DEMAND GEN VISIONARIES
/
EPISODE
125
Unlocking the Power of Product Led Growth Marketing
Madhukar Kumar, the CMO of Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode.
SingleStore delivers a fast distributed SQL database for data-intensive applications, SingleStoreDB. By combining transactional and analytical workloads, SingleStore eliminates performance bottlenecks and unnecessary data movement to support constantly growing, demanding workloads. Digital giants like Hulu, Uber, Comcast and many more of the world’s leading SaaS providers choose SingleStore to unleash the power of their data.
INDUSTRY
Technology, Information and Internet
FOUNDED
2011
WEBSITE
www.singlestore.com

Madhukar has a strong technical background and over 15 years of experience leading global product marketing and product management teams. He joined SingleStore from DevRev, where he served as head of growth and marketing and led the development and scaling of its product-led growth (PLG) engine. Having built his career at a range of tech companies, Madhukar has developed full stack experience as a product builder and a marketer. Prior to DevRev, Kumar held leadership positions at Nutanix, Redis Labs, and Oracle. Kumar’s insight and expertise frequently appears in technology journals and industry convenings on topics tied to databases, PLG, and customer experience. Kumar has spent years teaching a class on new product development and PLG at Duke’s Fuqua School of Business.

Episode Summary

Madhukar Kumar, the CMO of Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode. With over 15 years of experience leading global product marketing and product management teams, Madhukar explains how PLG can transform businesses, dispels common misconceptions, and highlights upcoming trends in the field.

Key Takeaways

  • To implement a successful PLG strategy, companies should focus on creating a product that is easy to try, adopt, and use. They should also measure product usage and customer behavior to identify areas for improvement and opportunities for growth.
  • Common misconceptions about PLG include thinking that it only works for certain types of products or industries, or that it requires a freemium pricing model.
  • In the future, PLG is likely to become even more important as companies continue to move to the cloud and as customers demand products that are easy to use and deliver value quickly.

Quotes

“It’s not as if you either do PLG or you do PLS, it's a combination of both. You talk to your users through the premium product and the trial, but at the same time, there has to be a gradation of experience.”

Episode Transcript

Episode Timestamps:

*(1:47) - Madhukar’s journey to CMO of Singlestore

*(10:11) - The Trust Tree: Madhukar’s best marketing secrets.

*(29:05) - The Playbook: Singlestore’s marketing strategies 

*(39:15) - The Dust Up: How Madhukar’s handled tension 

*(40:44) - Quick Hits

Sponsor:

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