Esther Flammer
DEMAND GEN VISIONARIES
/
EPISODE
117
Better Manage Your Budget This Year
Esther shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency.
Wrike is a work management platform. Built for teams and organizations looking to collaborate. Wrike brings all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Wrike is an enterprise-ready, cloud-based collaborative work management platform for managing cross-functional work at scale that is fully configurable and enables contextual collaboration in a secure environment. The Wrike platform can be customized to any user, team, department, or project so your teams can make requests, plan projects, assign tasks, collaborate with team members, track progress on work, and more.
INDUSTRY
Software Development
FOUNDED
2006
WEBSITE
https://www.wrike.com/

Esther Flammer is Chief Marketing Officer at Wrike, where our vision is to help people do the best work of their lives. A senior executive with 20 years of marketing industry experience, Esther has led marketing organizations across a myriad of industries which has earned her the industry award and designation on the Denver Business Journal’s 2021 Outstanding Women in Business list. Her dynamic leadership has driven successful growth and acquisition at high-growth B2B technology companies like Conga (Apttus), Convercent (OneTrust), and Return Path (Validity). As CMO at Wrike, Esther is focused on driving business strategy and leading the global marketing organization to help teams successfully plan, manage, and complete work at scale with the world’s most powerful work management platform. She is active in mentoring, inspiring, and recruiting marketers at all career levels and advocating for greater diversity in the industry.

Episode Summary

This episode features an interview with Esther Flammer, CMO at Wrike. Wrike brings  all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Esther is a senior executive with 20 years of marketing experience in high-growth B2B tech and non-profit sectors.

On this episode Esther shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency.

Key Takeaways

  • Things have shifted and now it is about efficiency, in addition to growth
  • You have to showcase why every dollar that you're spending is producing ROI or is helping move the business forward
  • You never have enough resources to do everything, so you have to be smarter about the resources you have

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Quotes

“If you're not able to showcase the ROI or build a good business case on why every dollar that you're spending is producing ROI or is helping move the business forward, it's going to be cut.”

Episode Transcript

Episode Timestamps:

*(02:49) - Esther’s role at Wrike

*(03:51) - Reduce spending, reduce resources and deliver more

*(07:42) - Showcasing ROI on every dollar that you're spending 

*(12:45) - Leveraging data to make better marketing decisions

*(14:47) - The role of experimentation in marketing 

*(20:57) - Being smarter about your resources 

*(30:16) - Ways to understand what's working and what's not

*(35:24) - Segment: Quick Hits

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Sponsor:

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Links

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