Emily Wolfe
DEMAND GEN VISIONARIES
/
EPISODE
111
Building Brand-to-Human Relationships in a Digital World
Emily shares her insights into building brand to human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan.
Collective Health simplifies employee healthcare with an integrated technology solution that makes health insurance work for everyone. With nearly a quarter of a million members and over 50 clients, including Driscoll’s, Pinterest, Red Bull, Restoration Hardware (RH), Zendesk, and more. Collective Health is reinventing the healthcare experience for forward-thinking organizations and their people across the U.S.
INDUSTRY
Technology, Information and Internet
FOUNDED
2013
WEBSITE
https://collectivehealth.com/

 Emily Wolfe is a Digital marketing leader with an eye for analytics and a passion for developing stop-in-your-tracks creative campaigns. She loves working for companies in the healthcare, tech, and education spaces.  Her areas of expertise include, Demand Gen , account-based marketing, content marketing and inbound marketing, media planning and buying, marketing automation, marketing analytics and reporting.

automation

Episode Summary

This episode features an interview with Emily Wolfe, Senior Director Growth Marketing & Analytics at Collective Health. Collective Health simplifies employee healthcare with an integrated technology solution that makes health insurance work for everyone. Emily is a Digital marketing leader with an eye for analytics and a passion for developing stop-in-your-tracks creative campaigns. 

On this episode Emily shares her insights into building brand-to-human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan.

Key Takeaways

  • It’s so critical to build that brand relationship with prospects
  • Develop a few plays that you think will be successful and run those plays with a limited set of target accounts and optimize them
  • Create an internal tiger team and figure out how to surround prospects with a 360 degree plan

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Quotes

“It's so critical to build that brand relationship with prospects. In B2B, we like to think about them as committees or we think about them as faceless organizations, but it’s just people and people want to work with funny people.” - Emily Wolfe, Collective Health
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Episode Transcript

Episode Timestamps:

*(02:34) - Emilly's role at Collective Health

*(03:03) - Segment: Trust Tree

*(09:50) - Developing a 360-degree marketing plan

*(12:38) - Segment: The Playbook

*(13:24) - Building a brand relationship with prospects

*(17:22) - Personalizing your marketing to boost your brand value

*(24:34) - Segment: The Dust Up

*(28:19) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

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