Maura McCormick Rivera
DEMAND GEN VISIONARIES
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EPISODE
82
The Pipeline Revolution
Maura McCormick Rivera, CMO at Qualified, shares her insights into Qualified’s pipeline revolution, creating thought leadership content to build awareness, and how to keep a pulse on conversations to engage buyers.
Qualified.com is the #1 conversational sales and marketing platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, Bitly, SurveyMonkey, ThoughtSpot and VMWare trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset, their corporate website, to identify their most valuable buyers, understand their intent, and instantly start a sales conversation.
INDUSTRY
Software Development
FOUNDED
2018
WEBSITE
www.Qualified.com

Maura McCormick Rivera is the CMO at Qualified and leads the growth and expansion of the business’s marketing and demand generation efforts. Since joining in 2019, Maura launched three major products, led the development of their brand, and created the Demand Gen Visionaries Podcast. Under her leadership, Qualified has seen record levels of web traffic, follower growth, and pipeline generation.

Episode Summary

This episode features an interview with Maura McCormick Rivera, CMO at Qualified. Qualified is the #1 conversational sales and marketing platform for revenue teams that use Salesforce. Maura leads the growth and expansion of the business’s marketing and demand generation efforts. Since joining in 2019, Maura launched three major products, led the development of their brand, and created the Demand Gen Visionaries Podcast. Under her leadership, Qualified has seen record levels of web traffic, follower growth, and pipeline generation.  

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In this episode, Maura shares her insights into Qualified’s pipeline revolution, creating thought leadership content to build awareness, and how to keep a pulse on conversations to engage buyers.

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Key Takeaways

  • Thought leadership content, of all different mediums, gets people hooked and builds awareness
  • Inbound and Outbound is what drives the majority of Qualified’s pipeline
  • Companies need to find a way to keep a pulse on the conversation, so they can engage buyers in a more thoughtful way

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Quotes

“Everybody wants to interact with one click, chat, voice, video. As companies, we need to shift how we meet with buyers and shift how we generate pipeline." -Maura McCormick Rivera, CMO at Qualified

Episode Transcript

Episode Timestamps:

*(04:36) - Maura’s Role at Qualified

*(06:25) - Segment: Trust Tree

*(11:49) - What drives Qualfied’s Pipeline

*(15:35) - Segment: The Playbook

*(17:05) - Why content is king

*(21:23) - How to keep the pulse on conversations to engage buyers

*(27:56) - The Pipline Cloud Campaign

*(35:15) - Segment: The Dust Up

*(37:10) - Segment: Quick Hits

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Sponsor

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Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

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