Patti Boyle
DEMAND GEN VISIONARIES
/
EPISODE
101
Banding Together, Branding Together
Patti shares her insights into why banding together is essential for success, how to build your relationship currency, and the innovation of ​​data science in marketing.
Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences.Their premier product, Custom AI Audiences, is built by just-for-your-brand Custom AI models that deliver the ideal combination of accuracy and scale. Because Dstillery rescores candidates in and out of audiences every 24 hours, our audiences are always up-to-date and on-target. That’s why brands across Retail, CPG, Finance, Luxury, B2B, Telco, Travel, and Tech rely on Dstillery’s audience solutions for branding and direct response initiatives to thrive.
INDUSTRY
Advertising Services
FOUNDED
2008
WEBSITE
https://www.dstillery.com

Patti Boyle is the CMO of Dstillery, she is a Strategic Marketing Leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships and oversight of integrated marketing programs. Responsible for developing and advancing brand positioning, mission / vision / values, digital marketing and lead generation, measured and refined through marketing analytics.

Episode Summary

This episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.

On this episode Patti shares her insights into why banding together is essential for success, how to build your relationship currency, and the innovation of ​​data science in marketing.

Key Takeaways

  • Banding together is essential for success
  • Its important to build your build your relationship currency by being on the ground, and being active
  • Data science is bringing innovation to marketing

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Quotes

“The banding together is essential for success, because if everybody’s not marching in the same direction, you don’t have alignment, and you don’t have a shared vision for innovation for constant continuous learning, you have a very average company.” - Patti Boyle, CMO at Dstillery
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Episode Transcript

‍Episode Timestamps:

*(02:48) - Pattis role at Dstillery

*(03:47) - Segment: Trust Tree

*(12:21) - The innovation of ​​data science in marketing

*(16:55) - Why banding together is essential for success

*(17:37) - Segment: The Playbook

*(19:16) - Why relationship currency matters

*(28:29) - Segment: The Dust Up

*(29:54) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

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