Anna Kostroun
DEMAND GEN VISIONARIES
/
EPISODE
86
Activate an Emotional Connection with Your Customer
Anna Kostroun shares her insights on activating an emotional connection with your customer, why workflow is important for your business, and why it’s important to have complete empathy for the customer experience.
NewRocket delivers meaningful experiences and extraordinary results with ServiceNow. We go beyond, to deliver a resilient, connected, and transformed enterprise, where employees flourish, companies thrive, and people matter. We bring innovative and creative solutions to over 1000 customers around the globe to Financial Services, Healthcare, Government, Insurance, and Technology companies. NewRocket has delivered over 4000 successful projects through world-class implementations and integrated solutions across the entire ServiceNow platform.
INDUSTRY
IT Services and IT Consulting
FOUNDED
2016
WEBSITE
www.NewRocket.com

Anna Kostroun brings more than 20 years of marketing experience to NewRocket. With expertise in demand generation, brand building, experiential marketing, and sales engagement, Anna has delivered strategies and led teams that generate excitement and create revenue. Prior to NewRocket, she spent time in leadership roles at Rackspace Technology and Dell Technologies.

Episode Summary

This episode features an interview with Anna Kostroun, CMO of NewRocket. NewRocket delivers meaningful experiences and extraordinary results with ServiceNow and has delivered over 4000 successful projects through world-class implementations and integrated solutions across the entire ServiceNow platform. Anna brings more than 20 years of marketing experience, with deep expertise in demand generation, brand building, experiential marketing, and sales engagement.

On this episode, Anna shares her insights on activating an emotional connection with your customer, why workflow is important for your business, and why it’s important to have empathy for the end-to-end customer experience.

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Key Takeaways

  • If you’re not emotionally connecting with your prospects and customers in a way that’s meaningful to them, you're not doing anything different than anybody else
  • Measuring ROI is something that is absolutely necessary
  • We live in a workflow society, there's nothing that doesn't exist without a workflow

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Quotes

 “You can do all of the email marketing, you can do all the events, you can do all of the things, all of the various marketing tactics that everybody knows how to do, but if you’re not emotionally connecting with your prospects and customers in a way that’s meaningful to them, you’re not getting anywhere, and you’re not doing anything different than anybody else.”  - Anna Kostroun, CMO of NewRocket

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Episode Transcript

‍Episode Timestamps:

*(03:13) - Anna’s role at NewRocket

*(05:46) - Segment: Trust Tree

*(09:27) - Best practices for building workflows

*(11:43) - Emotionally connecting with your prospects

*(17:18) - Segment: The Playbook

*(19:41) - Driving traffic to your website through content syndication

*(29:26) - Segment: The Dust Up

*(36:05) - Segment: Quick Hits

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Sponsor

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Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

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