Ian Faison
DEMAND GEN VISIONARIES
/
EPISODE
120
Top Marketing Priorities for 2023
Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.
Caspian is helping B2B marketers rise above the noise. Founded by Ian Faison to be the first Podcast-as-a-Service (PaaS) provider, Caspian Studios is on a mission to help marketers build remarkable podcasts, content and communities that improve people’s careers. Caspian is the premier end-to-end podcast solution for B2B and enterprise companies. Caspian delivers a turnkey service that combines both world-class production and cutting-edge growth marketing to create and scale a podcast audience. Our customers are companies like Snowflake, Oracle, Zoom, Slack, Dell, VMware, Asana, Intel, Okta, Talend, Coupa, Seagate and many more.
INDUSTRY
Advertising Services
FOUNDED
2019
WEBSITE
www.caspianstudios.com

Ian Faison is the CEO and founder of Caspian Studios, the world's first Podcast-as-a-Service solution that helps B2B marketing teams create world-class podcasts and video series. Ian has executive produced over 50 business podcasts with thousands of episodes and millions of listeners. He hosts multiple podcast series including Demand Gen Visionaries, Often Imitated, CIO Classified, Rise of RevOps and Remarkable B2B Content Ideas. Ian is the creator of the upcoming fiction series, Murder in Marketing. Ian is a West Point graduate, former Army Captain, Afghanistan Veteran, and advocate for U.S. military veteran entrepreneurship. On his days off, you can find him exploring nature in Northern California with his family.

Episode Summary

Get ready for some exciting changes coming your way in February! Host and Caspian Studios CEO, Ian Faison, teases what’s to come and shares his top marketing priorities for 2023.

Key Takeaways

  • The show’s focus will remain pipeline generation, but will have a new look.
  • Ian’s 2023 marketing priorities include fighting harder to win deals and supporting sales.
  • Another focus for 2023 is having a clever first touch, and why that’s important. 

Quotes

“We want to continue our focus, which is getting a deep dive look at how CMOs and marketing leaders think about pipeline, demand, technology, and how they spend their marketing dollars. There's going to be new branding, so stay tuned for that on February 1st.”

Episode Transcript

*(00:32) - Sneak peek at new changes coming in February

*(03:08) - Ian’s top marketing priorities for 2023

*(08:52) - Wrap and goodbye 

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

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