Mandy McEwen
DEMAND GEN VISIONARIES
/
EPISODE
124
LinkedIn Strategies for Generating New Leads
Mandy McEwen, CEO and Founder of Mod Girl Marketing and Luminetics, shares valuable insights on how to optimize your LinkedIn profile and leverage the platform for generating new business leads.
Mod Girl Marketing gives your sales team the training, strategies, and support they need to generate predictable meetings month over month. Their custom training generates tangible results on LinkedIn for your team in under 48 hours. After over a decade providing holistic online marketing solutions for businesses, award-winning Mod Girl Marketing launched Luminetics, a LinkedIn training brand. Luminetics consists of more than 10 experts all working to arm your sales team with the most effective social selling strategies. The Luminetics team is comprised of over ten experts & led by two seasoned leaders who bring over 30 years of collective experience.
INDUSTRY
Professional Training and Coaching
FOUNDED
2001
WEBSITE
www.luminetics.io

Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning social media consultancy, and Luminetics, a LinkedIn training company. For over a decade, McEwen has been a pivotal figure in the digital marketing sector. She’s been recognized as a Top 24 Business-to-Business Marketer by LinkedIn, and also as a Top 10 Marketer by DigitalMarketer. In addition to these distinctions, she has been featured in dozens of industry outlets including Inc. and the Huffington Post.

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Episode Summary

Mandy McEwen, CEO and Founder of Mod Girl Marketing and Luminetics, shares valuable insights on how to optimize your LinkedIn profile and leverage the platform for generating new business leads. Her tips and strategies focus on creating a polished and professional profile, regularly engaging with your network, showcasing your expertise through content creation, and much more. 

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Key Takeaways

  • The biggest mistake 99% of LinkedIn users make is not optimizing their profile.
  • Use Sales Navigator to find people who are actively using LinkedIn and engage with them.
  • Cold outreach should be personalized and tailored to the exact type of person you're reaching out to.

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Quotes

“The number one mistake that 99% of of LinkedIn users are making is their profile. Your profile needs to be optimized and amazing–it shouldn't be a glorified resume.”

Episode Transcript

Episode Timestamps:

* (01:43) - Meet Mandy McEwen

* (04:26) - The Trust Tree

* (08:07) - The Playbook: LinkedIn strategies for companies and individuals

* (37:48) - The Dust Up: Healthy tension and how Mandy overcomes it

* (38:50) - Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links