Dillon Nugent
DEMAND GEN VISIONARIES
/
EPISODE
108
Maintaining Human Connections in a Digital-First World
Dillon shares her insights into maintaining human connections in a digital-first world, the importance of speaking your customers language and diversifying your portfolio to reduce market risks.
Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights.
INDUSTRY
Software development
FOUNDED
2019
WEBSITE
https://www.Khoros.com/

Dillon Nugent is the Chief Marketing Officer at Khoros. She started her career in the advertising industry, specializing in highly scalable campaigns for mass marketed consumer brands fueled by cultural drivers and innovation across packaged goods, athletics, fashion, and auto, just to name a few. She then branched into the B2B world, focusing on product innovation with transformation teams that were responsible for experimentation and finding new growth opportunities at their companies. Today, she continues to innovate in the tech industry with both programmatic and account-based strategies.

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Episode Summary

This episode features an interview with  Dillon Nugent, CMO at Khoros. Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Dillion is innovating the tech industry with both programmatic and account-based strategies.

On this episode Dillon shares her insights into maintaining human connections in a digital-first world, the importance of speaking your customers language, and diversifying your portfolio to reduce market risks.

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Key Takeaways

  • The ability to find human connection through digital has changed and enabled how were purchasing and interacting with brands
  • You constantly have to be changing your channels and have a diverse portfolio
  • Find messaging that is really clear and simple, marketing 101 is how you understand and strike that balance

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Quotes

“We've gotten used to the ability to find human connection through digital, it has enabled how we're living and how were purchasing, how we're interacting with brands and also in our personal lives with each other.” - Dillon Nugent, CMO, Khoros

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Episode Transcript

Episode Timestamps:

*(02:49) - Dillon’s role at Khoros

*(03:31) - Segment: Trust Tree

*(09:16) - Maintaining human connections in a digital-first world

*(10:35) - Segment: The Playbook

*(14:38) - Diversifying your portfolio to reduce market risks

*(19:39) - The importance of speaking your customers language 

*(26:32) - Segment: The Dust Up

*(29:12) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

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