Micha Hershman
DEMAND GEN VISIONARIES
/
EPISODE
87
The Building Blocks of the Modern Data Platform
Micha shares his insights into the building blocks of the modern data platform, why your website is the single most important conversion tool that B2B organizations have, and why the bottom line of marketing is about customer experience.
Envoy is transforming modern workplaces with products that make office life easier and work more meaningful. Envoy’s workplace platform has redefined how offices welcome visitors, keep employees safe, book desks and conference rooms, and manage deliveries in over 14,000 locations around the globe while building products for a new era of workplace experience.
INDUSTRY
Internet Publishing
FOUNDED
2013
WEBSITE
https://envoy.com/

Micha Hershman is a marketing leader with a twenty-year history of integrating inbound and outbound demand generation strategies to drive growth and revenue at B2B SaaS and B2C organizations. He’s a magnetic communicator with world-class verbal, written and presentation skills. Micha is an emotionally intelligent leader who shapes superior teams, accelerates productivity, inspires exceptional results, drives change and transforms organizations

Episode Summary

This episode features an interview with Micha Hershman, VP of marketing at Envoy. Envoy is transforming modern workplaces with products that make office life easier and work more meaningful. Micha is a marketing leader with a twenty-year history of integrating inbound and outbound demand generation strategies to drive growth and revenue at B2B SaaS and B2C organizations.

On this episode, Micha shares his insights into the building blocks of the modern data platform, why your website is the single most important conversion tool that B2B organizations have, and why the bottom line of marketing is about customer experience.

Key Takeaways

  • Platform is something that everyone needs to leverage
  • Your website is the single most important conversion tool that any B2B organization has
  • The bottom line of marketing is about customer experience

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Quotes

“I think platform data is something that everyone needs to leverage. And if you’re a marketer thinking like, “Hey I’m considering joining this new company,” the questions you need to ask yourself, and there are lots of them, is do they have platform data that helps me tell a story, and can I access it?” - Micha Hershman, VP of marketing, Envoy

Episode Transcript

Episode Timestamps:

*(02:18) - Micha’s role at Envoy

*(03:28) - Segment: Trust Tree

*(09:40) - How to structure your go to market strategy

*(11:15) - The highest point of leverage in your sales and marketing funnel

*(21:20) - Segment: The Playbook

*(32:57) - Why you website is the most important conversion tool you have

*(37:23) - Segment: The Dust Up

*(40:14) - Segment: Quick Hits

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Sponsor

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Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

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