Gina Hortatsos
DEMAND GEN VISIONARIES
/
EPISODE
127
Marketing Strategies to Navigate Risk, Governance, and Compliance
In this episode, Gina Hortatsos, the CMO of LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance. She also offers expert advice on creating effective campaign maps that meet the needs and buying jobs of customers and prospects.
LogicGate offers modern risk management technology empowering businesses to proactively transform risk enterprise-wide. Because risk is a team sport, they created the Risk Cloud Platform® — a nimble and collaborative GRC solution. Rapidly adapt to changing business conditions. Confidently innovate and build new processes as you go. Collaborate on risk across your entire organization. Risk Cloud® gives you an interconnected view of risk across the organization that you just can’t get from point solutions. After all, great companies are built not by avoiding risks — but by choosing the right ones.
INDUSTRY
Technology, Information and Internet
FOUNDED
2015
WEBSITE
www.logicgate.com

 Gina is a seasoned marketing leader with over 24 years of management level experience and 22 years of experience in enterprise software. She has expertise in global marketing planning & strategy, content marketing, full-funnel demand generation, marketing operations, global programs and field marketing. She also has experience in building new functions and teams within mature organizations and influencing key stakeholders to drive to desired outcome.

Prior to LogicGate, Gina served as VP of Marketing at FourKites, Inc., where she built and scaled the Marketing function. As AVP, Global Marketing at Hyland, Gina oversaw global programs, field marketing, operations, events, and demand center. Outside of the office, Gina loves to cook, travel, and read…but most of her spare time is spent driving her kids to various practices and games. She lives in Chicago with her husband Mike and their three sons.

Episode Summary

In this episode, Gina Hortatsos, the CMO of LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance. She also offers expert advice on creating effective campaign maps that meet the needs and buying jobs of customers and prospects. Tune in to learn how to enhance your marketing strategy and navigate the ever-changing landscape of risk management.

Key Takeaways

  • Although governance, risk, and compliance is not a new concept, there is a need for disruptive and cost-effective solutions for old problems.
  • To compete with bigger and more established companies in the market, companies’ efforts need to be focused on creating integrated campaigns that provide prospects with content that serves their buying job.
  • Companies need a platform that can help them automate, enhance and manage risk efficiently.

Quotes

"Category creation has been a very popular trend, but the reality is governance risk and compliance has been around for decades and it will continue in perpetuity because everybody needs to strategically manage risk.”

Episode Transcript

* (01:30) - Meet Gina Hortasos, CMO of LogicGate

* (08:15) - The Trust Tree: Gina’s demand gen secrets

* (26:50) - Gina’s uncuttable budget items

* (34:45) - Gina’s cuttable budget items

* (37:00) - The Dust-Up: How Gina handles healthy tension

* (40:00) - Quick Hits