Eric Quantsrom
DEMAND GEN VISIONARIES
/
EPISODE
119
Outbound Marketing Still Works
Eric shares his insights into why outbound marketing still works, the critical role that your website plays, and why relevance is king in all cold outreach.
CIENCE moves clients towards growth through research, targeting, then multi-channel, specialized prospect outreach to create sales opportunities.They work with brands, enterprise companies, and start-ups around the world. Using the CIENCE Platform to test and experiment with clients, they discover formulas that drive results for sales teams. CIENCE partners get the strategic thinking of growth hackers, the deep analytical skills of a data science company, the flexibility of our skilled resources, and a sales acceleration platform to drive results.
INDUSTRY
Desktop Computing Software Products
FOUNDED
2015
WEBSITE
https://www.cience.com/

Eric is a startup executive with an entrepreneurial mindset. He has expertise in brand building, advocacy marketing, marketing strategy, sales, business development, lead generation, social media, content marketing, business planning for cloud, SaaS, and B2B software. He’s responsible for growth, sales and marketing strategies at CIENCE. He spends most of his time preparing overall plans to increase revenue, reduce costs, mitigate risks, and develop programs to measure results. As a CMO, Eric focuses marketing efforts around inbound and outbound strategies. He always puts the customer first.

Episode Summary

This episode features an interview with Eric Quanstrom, CMO of CIENCE Technologies. CIENCE offers the quickest, most-targeted path to market using their Orchestrated Outbound program to deliver qualified sales opportunities directly to your business. Eric is a startup executive with an entrepreneurial mindset, and spends his time preparing overall plans to increase revenue, reduce costs, mitigate risks, and develop programs to measure results.

On this episode, Eric shares his insights into why outbound marketing still works, the critical role that your website plays, and why relevance is king in all cold outreach.

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Key Takeaways

  • The website plays a critical role, especially in outbound outreach 
  • In any kind of multi-channel outreach, believe the person that you're reaching out to has a need
  • Relevance is king in all cold outreach

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Quotes

“One of the things we’ve been positioning in the market lately is the critical role that the website plays, especially in outbound outreach, especially in helping capitalize on the people you’re bringing to your website on a daily basis.” - Eric Quanstrom

Episode Transcript

Episode Timestamps:

*(02:37) - Eric’s role at CIENCE Technologies 

*(05:22) - Segment: Trust Tree

*(07:36) - Why outbound marketing still works

*(11:35) - Segment: The Playbook

*(13:06) - The critical role that your website plays

*(27:08) - Why relevance is king in all cold outreach

*(33:02) - Segment: The Dust Up

*(34:19) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links:

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