Melissa Sargeant
DEMAND GEN VISIONARIES
/
EPISODE
116
Help Your Customers Where It Hurts
Melissa shares her insights into customer pain points and how to solve them, utilizing marco-themed marketing, and why SEO is important for your website.
AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content, including company filings, event transcripts, news, trade journals, and equity research. Our platform is trusted by over 2,000 enterprise customers, including a majority of the S&P 100. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, Germany, and India.
INDUSTRY
IT Services and IT Consulting
FOUNDED
2011
WEBSITE
https://www.alpha-sense.com/

Melissa Sargeant is CMO at AlphaSense, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and event management. Prior to AlphaSense, Melissa was CMO at email optimization leader Litmus, customer experience management disruptor SugarCRM, and e-commerce innovator ChannelAdvisor (ECOM). With more than 30 years of marketing experience in the tech sector, she has expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding. Melissa also held senior marketing roles at Avalara, CA Technologies (Computer Associates), Digitalsmiths – A TiVo Company, Bluefire Security Technologies, and Guardent (VeriSign). 

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Episode Summary

This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.

On this episode Melissa shares her insights into customer pain points and how to solve them, utilizing macro-themed marketing, and why SEO is important for your website.

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Key Takeaways

  • Lean in on understanding customer pain because each of these personas has very unique use cases
  • You're better off coming up with a macro theme strategy, and aligning things around that macro theme
  • Show your customers the value of your platform and how it can help them

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Quotes

“You can't show value for what you're providing, if you can't make a connection between the pain and what they're trying to achieve in their roles, particularly on a market intelligence platform.” - Melissa Sargeant, CMO, AlphaSense

Episode Transcript

Episode Timestamps:

*(02:49) - Melissa’s role at AlphaSense

*(05:11) - Segment: Trust Tree

*(10:35) - Utilizing marco-themed marketing

*(15:24) - Segment: The Playbook

*(16:17) - Why SEO is important for your website

*(17:22) - Customer pain points and how to solve them

*(26:33) - Segment: The Dust Up

*(29:46) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

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