Livestorm is the end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale, from your browser. Their solution supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, and sharing video recordings. Powerful end-to-end analytics helps you track and measure audience engagement. With seamless integration tools like Pipedrive and Intercom it helps you manage all of your insights in one place. Unlike traditional webinar or video conferencing software, Livestorm provides teams with integrated tools to manage their video events from start to finish.

INDUSTRY

Software Development

FOUNDED

2016

WEBSITE

https://livestorm.co/

Marie Hillion is Head of Marketing at Livestorm. Marie started her career in Content Marketing at trivago, before joining HubSpot in 2016 as the first French Marketer. Her goals were to develop HubSpot’s content and acquisition strategy to grow its presence in France. Marie joined Livestorm in 2020 where her team aims to develop Livestorm’s content strategy and develop its visibility across Europe and North America.

Episode Summary

This episode features an interview with Marie Hillion, Head of Marketing at Livestorm. Livestorm is an end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale from your browser. Marie joined Livestorm in 2020 where her team developed Livestorm’s content strategy and visibility across Europe and North America.

On this episode, Marie shares her insights into boosting your video engagement score, adapting your marketing strategy to the mindsets of the region you’re targeting, and why it’s important to keep your recurring audience engaged.

‍

Key Takeaways

Adapt your marketing strategy to the mindset of the region you’re targeting
Have different perspectives and strategies weekly, to keep your recurring audience engaged
Keep track of your video engagement score, this information will help with content creation that speaks to your audience

‍

Quotes

“Adapt and try to not have the same approach, not only the language but also try to adapt to the mindsets of the region, the countries that you’re going to enter in and you’re going to target.” - Marie Hillion, Head of Marketing, Livestorm

Episode Transcript

Episode Timestamps:

*(03:12) - Marie’s role at Livestorm

*(04:40) - Segment: Trust Tree

*(09:27) - Segment: The Playbook

*(11:51) - Translating your content

*(15:18) - Boosting your video engagement score

*(18:27) - Keeping your recurring audience engaged

*(21:08) - Segment: The Dust Up

*(23:45) - Segment: Quick Hits

‍

Sponsor

‍Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

‍

Links

‍